/* SEO GUY — Landing page (charte : Branding Assistant Guy.pdf) */
:root {
  --purple: #6233f6;
  --purple-light: #7c4df8;
  --purple-soft: #ede9fe;
  --purple-glow: rgba(98, 51, 246, 0.12);
  --black: #0f172a;
  --gray-900: #1e293b;
  --gray-600: #64748b;
  --gray-400: #94a3b8;
  --gray-200: #e2e8f0;
  --gray-100: #f1f5f9;
  --white: #ffffff;
  --green: #10b981;
  --green-soft: #d1fae5;
  --orange-soft: #ffedd5;
  --radius-sm: 12px;
  --radius-md: 16px;
  --radius-lg: 24px;
  --radius-pill: 999px;
  --shadow-sm: 0 4px 16px rgba(15, 23, 42, 0.06);
  --shadow-md: 0 12px 40px rgba(15, 23, 42, 0.08);
  --container: 1180px;
  --font: "Inter", system-ui, -apple-system, sans-serif;
  --font-display: "Plus Jakarta Sans", var(--font);
  --ease-out-expo: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-spring: cubic-bezier(0.34, 1.56, 0.64, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  overflow-x: clip;
}

body {
  margin: 0;
  font-family: var(--font);
  font-size: 1rem;
  line-height: 1.6;
  color: var(--gray-900);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

.img-cutout {
  background: transparent;
}

a {
  color: inherit;
  text-decoration: none;
}

ul {
  list-style: none;
  margin: 0;
  padding: 0;
}

.container {
  width: min(100% - 2.5rem, var(--container));
  margin-inline: auto;
}

.text-accent {
  color: var(--purple);
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  padding: 0.875rem 1.75rem;
  font-family: inherit;
  font-size: 0.9375rem;
  font-weight: 600;
  border-radius: var(--radius-pill);
  border: none;
  cursor: pointer;
  transition: transform 0.2s, box-shadow 0.2s, background 0.2s;
}

.btn {
  transition:
    transform 0.45s var(--ease-out-expo),
    box-shadow 0.45s var(--ease-out-expo),
    background 0.35s ease,
    border-color 0.35s ease,
    color 0.35s ease;
}

.btn:hover {
  transform: translateY(-2px);
}

.btn:active {
  transform: translateY(0) scale(0.98);
  transition-duration: 0.12s;
}

.btn-dark {
  background: var(--black);
  color: var(--white);
  box-shadow: var(--shadow-sm);
}

.btn-dark:hover {
  box-shadow: var(--shadow-md);
}

.btn-purple {
  background: var(--purple);
  color: var(--white);
}

.btn-purple:hover {
  background: var(--purple-light);
}

.btn-outline {
  background: var(--white);
  color: var(--black);
  border: 1px solid var(--gray-200);
}

.btn-ghost {
  background: var(--gray-100);
  color: var(--black);
}

.btn-sm {
  padding: 0.625rem 1.25rem;
  font-size: 0.875rem;
}

.btn-opp {
  background: var(--purple-soft);
  color: var(--purple);
}

/* Section titles */
.section-header {
  text-align: center;
  max-width: 720px;
  margin: 0 auto 3rem;
}

.section-header h2 {
  margin: 0 0 0.75rem;
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 4vw, 2.375rem);
  font-weight: 800;
  line-height: 1.2;
  color: var(--black);
  letter-spacing: -0.02em;
}

.section-header p {
  margin: 0;
  color: var(--gray-600);
  font-size: 1.0625rem;
}

/* Backgrounds */
.bg-gradient-soft {
  background: linear-gradient(
    135deg,
    #fef9c3 0%,
    #fce7f3 35%,
    #ede9fe 70%,
    #dbeafe 100%
  );
}

.bg-gradient-lavender {
  background: linear-gradient(180deg, #faf5ff 0%, #f8fafc 100%);
}

.bg-white {
  background: var(--white);
}

/* ========== HEADER ========== */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
}

.site-header.is-scrolled {
  border-bottom-color: var(--gray-200);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  padding: 1rem 0;
}

.nav-main {
  display: flex;
  align-items: center;
  gap: 2rem;
}

.nav-main a {
  font-size: 0.9375rem;
  font-weight: 500;
  color: var(--gray-900);
  transition: color 0.2s;
}

.nav-main a:hover {
  color: var(--purple);
}

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  padding: 0.5rem;
  background: none;
  border: none;
  cursor: pointer;
}

.nav-toggle span {
  width: 22px;
  height: 2px;
  background: var(--black);
  border-radius: 2px;
}

/* ========== HERO (structure — animations dans motion.css) ========== */
.hero-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  overflow: hidden;
  pointer-events: none;
}

.hero-bg__gradient {
  position: absolute;
  inset: 0;
  background: linear-gradient(
    135deg,
    #fef9c3 0%,
    #fce7f3 32%,
    #ede9fe 68%,
    #dbeafe 100%
  );
}

.hero-bg__orb {
  position: absolute;
  border-radius: 50%;
  filter: blur(60px);
  opacity: 0.65;
}

.hero-bg__orb--1 {
  width: min(55vw, 420px);
  height: min(55vw, 420px);
  top: -12%;
  left: -8%;
  background: rgba(254, 249, 195, 0.9);
}

.hero-bg__orb--2 {
  width: min(48vw, 380px);
  height: min(48vw, 380px);
  bottom: -15%;
  right: -5%;
  background: rgba(219, 234, 254, 0.95);
}

.hero-bg__orb--3 {
  width: min(36vw, 280px);
  height: min(36vw, 280px);
  top: 35%;
  right: 28%;
  background: rgba(237, 233, 254, 0.85);
}

.hero-bg__grain {
  position: absolute;
  inset: 0;
  opacity: 0.35;
  mix-blend-mode: soft-light;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E");
}

.hero {
  position: relative;
  overflow: hidden;
  padding: clamp(2.5rem, 5vw, 4rem) 0 clamp(2.5rem, 6vw, 5rem);
  min-height: min(88vh, 820px);
  display: flex;
  align-items: center;
}

.hero-grid {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(1.5rem, 3vw, 3rem);
  align-items: center;
}

.hero-content h1 {
  margin: 0 0 1.25rem;
  font-family: var(--font-display);
  font-size: clamp(2.125rem, 4.8vw, 3.25rem);
  font-weight: 800;
  line-height: 1.08;
  letter-spacing: -0.035em;
  color: var(--black);
}

.hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin: 0 0 1.25rem;
  padding: 0.4rem 0.9rem 0.4rem 0.55rem;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--purple);
  background: rgba(255, 255, 255, 0.65);
  border: 1px solid rgba(98, 51, 246, 0.12);
  border-radius: var(--radius-pill);
  backdrop-filter: blur(8px);
}

.hero-eyebrow__dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--purple);
  box-shadow: 0 0 0 4px rgba(98, 51, 246, 0.2);
}

.hero-content .lead {
  margin: 0 0 1.5rem;
  font-size: 1.125rem;
  line-height: 1.65;
  color: var(--gray-600);
  max-width: 32rem;
}

.hero-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-bottom: 1.75rem;
}

.hero-tag {
  display: inline-flex;
  align-items: center;
  gap: 0.375rem;
  padding: 0.5rem 0.875rem;
  font-size: 0.8125rem;
  font-weight: 500;
  background: rgba(255, 255, 255, 0.85);
  border: 1px solid rgba(226, 232, 240, 0.9);
  border-radius: var(--radius-pill);
  color: var(--gray-900);
  backdrop-filter: blur(6px);
  transition:
    transform 0.4s var(--ease-out-expo),
    border-color 0.35s ease,
    box-shadow 0.4s var(--ease-out-expo);
}

.hero-tag:hover {
  transform: translateY(-3px);
  border-color: rgba(98, 51, 246, 0.35);
  box-shadow: 0 10px 28px rgba(98, 51, 246, 0.12);
}

.hero-tag img {
  width: 20px;
  height: 20px;
  flex-shrink: 0;
  object-fit: contain;
}

.hero-cta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-bottom: 1.5rem;
}

.hero-shopify {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.875rem;
  color: var(--gray-600);
}

.hero-shopify img {
  width: 22px;
  height: 22px;
  flex-shrink: 0;
  object-fit: contain;
}

.hero-visual {
  position: relative;
  display: flex;
  justify-content: center;
  align-items: flex-end;
}

/* Composition : personnage au centre, widgets en cadre */
.hero-composition {
  position: relative;
  width: 100%;
  max-width: 560px;
  min-height: clamp(440px, 54vw, 640px);
  margin-inline: auto;
}

.hero-figure {
  position: absolute;
  inset: 0;
  z-index: 2;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  margin: 0;
  pointer-events: none;
}

.hero-mascot {
  width: auto;
  height: 96%;
  max-height: 600px;
  max-width: 100%;
  object-fit: contain;
  object-position: center bottom;
  filter: drop-shadow(0 24px 48px rgba(98, 51, 246, 0.12));
}

/* Contenu hero visible tant que motion.js n'a pas monté la section */
.hero:not(.is-mounted) .reveal {
  opacity: 1;
  transform: none;
}

.hero-orbit {
  position: absolute;
  inset: 0;
  z-index: 4;
  pointer-events: none;
}

.hero-orbit .ui-card {
  pointer-events: auto;
}

.ui-card {
  position: absolute;
  background: rgba(255, 255, 255, 0.92);
  border-radius: var(--radius-md);
  border: 1px solid rgba(255, 255, 255, 0.9);
  box-shadow:
    0 4px 6px rgba(15, 23, 42, 0.02),
    0 18px 48px rgba(98, 51, 246, 0.1);
  backdrop-filter: blur(12px);
  transition:
    transform 0.55s var(--ease-out-expo),
    box-shadow 0.55s var(--ease-out-expo),
    border-color 0.4s ease;
}

.ui-card:hover {
  transform: translateY(-8px) scale(1.02);
  box-shadow:
    0 8px 12px rgba(15, 23, 42, 0.04),
    0 28px 56px rgba(98, 51, 246, 0.16);
  border-color: rgba(98, 51, 246, 0.2);
}

.ui-card--status {
  top: 2%;
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  align-items: center;
  gap: 0.35rem;
  padding: 0.45rem 0.9rem;
  border-radius: var(--radius-pill);
  background: linear-gradient(135deg, #faf5ff, #ede9fe);
  border: 1px solid rgba(98, 51, 246, 0.12);
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--purple);
  white-space: nowrap;
  z-index: 6;
}

.ui-card--status:hover {
  transform: translateX(-50%) translateY(-6px);
}

.ui-card__spark {
  opacity: 0.85;
}

.ui-card--traffic {
  top: 22%;
  left: 0;
  min-width: 132px;
  padding: 0.9rem 1rem;
  z-index: 5;
}

.ui-card--articles {
  top: 18%;
  right: 0;
  min-width: 128px;
  padding: 0.9rem 1rem;
  z-index: 5;
}

.ui-card--preview {
  bottom: 14%;
  left: 0;
  width: min(228px, 46%);
  padding: 0.75rem;
  z-index: 6;
}

.ui-card--preview:hover {
  transform: translateY(-6px) scale(1.02);
}

.ui-card__tag {
  display: inline-block;
  margin-bottom: 0.5rem;
  padding: 0.2rem 0.5rem;
  font-size: 0.625rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--purple);
  background: var(--purple-soft);
  border-radius: 6px;
}

.ui-card--schedule {
  bottom: 10%;
  right: 0;
  display: flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.55rem 0.9rem;
  font-size: 0.75rem;
  font-weight: 500;
  color: var(--gray-900);
  z-index: 5;
  max-width: 200px;
}

.ui-card--schedule svg {
  color: var(--purple);
  flex-shrink: 0;
}

.ui-card .label {
  font-size: 0.75rem;
  color: var(--gray-600);
  margin: 0 0 0.25rem;
}

.ui-card .value {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: 800;
  color: var(--black);
  margin: 0;
  line-height: 1;
}

.ui-card .sub {
  font-size: 0.6875rem;
  color: var(--gray-400);
}

.ui-sparkline {
  position: absolute;
  right: 0.75rem;
  bottom: 0.75rem;
  width: 64px;
  height: 24px;
  color: var(--purple);
  opacity: 0.7;
}

.preview-thumb {
  width: 100%;
  height: 76px;
  object-fit: cover;
  border-radius: var(--radius-sm);
  margin-bottom: 0.55rem;
  transition: transform 0.6s var(--ease-out-expo);
}

.ui-card--preview:hover .preview-thumb {
  transform: scale(1.03);
}

.preview-title {
  font-size: 0.75rem;
  font-weight: 600;
  margin: 0 0 0.5rem;
  line-height: 1.35;
}

.btn-preview {
  padding: 0.35rem 0.75rem;
  font-size: 0.7rem;
}

.btn-glow:hover {
  box-shadow:
    0 12px 32px rgba(15, 23, 42, 0.2),
    0 0 40px rgba(98, 51, 246, 0.25);
}

.btn-magnetic {
  gap: 0.625rem;
}

.btn-play {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: var(--black);
  color: var(--white);
  transition: transform 0.45s var(--ease-spring);
}

.btn-magnetic:hover .btn-play {
  transform: scale(1.08);
}

/* ========== FEATURES GRID ========== */
.features {
  padding: 5rem 0;
}

.features-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
}

.feature-item {
  text-align: center;
}

.feature-icon {
  width: 64px;
  height: 64px;
  margin: 0 auto 1rem;
  border-radius: 18px;
  overflow: hidden;
  transition:
    transform 0.45s var(--ease-spring),
    box-shadow 0.45s var(--ease-out-expo);
}

.feature-icon:hover {
  transform: scale(1.06) translateY(-3px);
  box-shadow: 0 10px 24px rgba(98, 51, 246, 0.14);
}

.feature-icon img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
}

.feature-item h3 {
  margin: 0 0 0.375rem;
  font-size: 1rem;
  font-weight: 700;
  color: var(--black);
}

.feature-item p {
  margin: 0;
  font-size: 0.875rem;
  line-height: 1.55;
  color: var(--gray-600);
}

/* ========== SHOWCASE (4 steps) ========== */
.showcase {
  padding: 5rem 0;
}

.showcase-wrap {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 2rem;
  align-items: center;
}

.showcase-steps {
  display: flex;
  flex-direction: column;
  gap: 2.5rem;
}

.showcase-step {
  max-width: 280px;
}

.showcase-step--right {
  margin-left: auto;
  text-align: right;
}

.showcase-step .num {
  font-size: 2.5rem;
  font-weight: 800;
  color: var(--purple);
  line-height: 1;
  margin-bottom: 0.5rem;
}

.showcase-step h3 {
  margin: 0 0 0.5rem;
  font-size: 1.125rem;
  font-weight: 700;
  color: var(--black);
}

.showcase-step p {
  margin: 0;
  font-size: 0.9375rem;
  color: var(--gray-600);
}

.showcase-visual {
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 0 1rem;
}

.showcase-visual img {
  max-width: 400px;
  max-height: 520px;
  width: 100%;
  height: auto;
  object-fit: contain;
}

/* ========== OPPORTUNITIES PREVIEW ========== */
.opportunities {
  padding: 5rem 0;
}

.opp-layout {
  position: relative;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: end;
}

.opp-mascot {
  align-self: end;
  max-width: 240px;
  max-height: 400px;
  width: 100%;
  height: auto;
  object-fit: contain;
}

.opp-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

.opp-card {
  background: var(--white);
  border-radius: var(--radius-md);
  padding: 1.5rem;
  box-shadow: var(--shadow-sm);
  border: 1px solid var(--gray-200);
}

.opp-badge {
  display: inline-flex;
  align-items: center;
  gap: 0.375rem;
  padding: 0.25rem 0.625rem;
  font-size: 0.75rem;
  font-weight: 600;
  border-radius: var(--radius-pill);
  margin-bottom: 0.75rem;
}

.opp-badge--easy {
  background: var(--green-soft);
  color: #047857;
}

.opp-badge--medium {
  background: var(--orange-soft);
  color: #c2410c;
}

.opp-card h3 {
  margin: 0 0 0.75rem;
  font-size: 1.0625rem;
  font-weight: 700;
}

.opp-meta {
  font-size: 0.875rem;
  color: var(--gray-600);
  margin: 0 0 0.25rem;
}

.opp-card > p:last-of-type {
  font-size: 0.875rem;
  color: var(--gray-600);
  margin: 0.75rem 0 1rem;
}

/* ========== VIDEO ========== */
.video-section {
  padding: 5rem 0;
}

.video-player {
  position: relative;
  max-width: 900px;
  margin: 0 auto;
  aspect-ratio: 16 / 9;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: linear-gradient(135deg, #312e81 0%, #6233f6 50%, #1e1b4b 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: var(--shadow-md);
}

.video-mascot {
  position: absolute;
  right: 2rem;
  bottom: 0;
  max-height: 85%;
  width: auto;
  object-fit: contain;
  pointer-events: none;
}

.video-play {
  width: 72px;
  height: 72px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.95);
  border: none;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  transition: transform 0.2s;
}

.video-play:hover {
  transform: scale(1.05);
}

.video-play svg {
  width: 28px;
  height: 28px;
  margin-left: 4px;
  color: var(--purple);
}

.video-caption {
  position: absolute;
  bottom: 1.5rem;
  left: 1.5rem;
  color: rgba(255, 255, 255, 0.9);
  font-weight: 600;
  font-size: 1.25rem;
}

/* ========== FAQ ========== */
.faq {
  padding: 5rem 0;
}

.faq-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  max-width: 960px;
  margin: 0 auto;
}

.faq-item {
  background: var(--white);
  border: 1px solid var(--gray-200);
  border-radius: var(--radius-md);
  overflow: hidden;
}

.faq-question {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.125rem 1.25rem;
  font-family: inherit;
  font-size: 0.9375rem;
  font-weight: 600;
  text-align: left;
  color: var(--black);
  background: var(--gray-100);
  border: none;
  cursor: pointer;
}

.faq-question .icon {
  flex-shrink: 0;
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.125rem;
  color: var(--purple);
  transition: transform 0.2s;
}

.faq-item.is-open .faq-question .icon {
  transform: rotate(45deg);
}

.faq-answer {
  display: none;
  padding: 0 1.25rem 1.125rem;
  font-size: 0.9375rem;
  color: var(--gray-600);
  background: var(--gray-100);
}

.faq-item.is-open .faq-answer {
  display: block;
}

/* ========== PRICING ========== */
.pricing {
  padding: 5rem 0;
}

.pricing-toggle {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.75rem;
  margin-bottom: 2.5rem;
  font-size: 0.9375rem;
  font-weight: 500;
}

.pricing-toggle button {
  padding: 0.5rem 1rem;
  border: none;
  background: none;
  font-family: inherit;
  font-size: inherit;
  font-weight: inherit;
  color: var(--gray-600);
  cursor: pointer;
  border-radius: var(--radius-pill);
}

.pricing-toggle button.is-active {
  background: var(--purple-soft);
  color: var(--purple);
  font-weight: 600;
}

.toggle-switch {
  width: 48px;
  height: 26px;
  background: var(--purple);
  border-radius: var(--radius-pill);
  position: relative;
  cursor: pointer;
  border: none;
}

.toggle-switch::after {
  content: "";
  position: absolute;
  top: 3px;
  left: 3px;
  width: 20px;
  height: 20px;
  background: var(--white);
  border-radius: 50%;
  transition: transform 0.2s;
}

.toggle-switch.is-yearly::after {
  transform: translateX(22px);
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  align-items: stretch;
}

.pricing-card {
  position: relative;
  display: flex;
  flex-direction: column;
  background: var(--white);
  border-radius: var(--radius-lg);
  padding: 2rem 1.5rem;
  box-shadow: var(--shadow-sm);
  border: 1px solid var(--gray-200);
}

.pricing-card--featured {
  border-color: var(--purple);
  box-shadow: 0 0 0 1px var(--purple), var(--shadow-md);
  transform: scale(1.03);
  z-index: 1;
}

.pricing-badge {
  position: absolute;
  top: -12px;
  right: 1.25rem;
  background: var(--purple);
  color: var(--white);
  font-size: 0.75rem;
  font-weight: 600;
  padding: 0.35rem 0.75rem;
  border-radius: var(--radius-pill);
}

.pricing-card h3 {
  margin: 0 0 0.5rem;
  font-size: 1.125rem;
  font-weight: 700;
  color: var(--black);
  letter-spacing: -0.01em;
}

.pricing-price {
  margin: 0 0 0.25rem;
  font-size: 2.125rem;
  font-weight: 800;
  color: var(--black);
  line-height: 1.1;
}

.pricing-price span {
  font-size: 1rem;
  font-weight: 500;
  color: var(--gray-600);
}

.pricing-billing-note {
  margin: 0 0 0.5rem;
  font-size: 0.75rem;
  line-height: 1.4;
  color: var(--gray-600);
}

.pricing-tagline {
  margin: 0 0 1.25rem;
  font-size: 0.875rem;
  line-height: 1.5;
  color: var(--gray-600);
  flex-grow: 0;
}

.pricing-features {
  margin: 0 0 1.75rem;
  flex: 1;
}

.pricing-features li {
  display: flex;
  align-items: flex-start;
  gap: 0.5rem;
  font-size: 0.875rem;
  line-height: 1.45;
  margin-bottom: 0.625rem;
  color: var(--gray-900);
}

.pricing-features svg {
  flex-shrink: 0;
  width: 18px;
  height: 18px;
  color: var(--purple);
  margin-top: 2px;
}

.pricing-card .btn {
  width: 100%;
}

.pricing-note {
  text-align: center;
  margin-top: 2rem;
  font-size: 0.875rem;
  color: var(--gray-600);
}

/* ========== TESTIMONIALS ========== */
.testimonials {
  padding: 5rem 0;
}

.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

.testimonial-card {
  padding: 1.75rem;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-sm);
}

.testimonial-card--pink { background: #fce7f3; }
.testimonial-card--blue { background: #dbeafe; }
.testimonial-card--yellow { background: #fef9c3; }

.testimonial-card blockquote {
  margin: 0 0 1.25rem;
  font-size: 0.9375rem;
  line-height: 1.65;
  color: var(--gray-900);
}

.testimonial-card cite {
  font-style: normal;
}

.testimonial-card strong {
  display: block;
  font-size: 0.9375rem;
  color: var(--black);
}

.testimonial-card span {
  font-size: 0.8125rem;
  color: var(--gray-600);
}

/* ========== CTA FINAL ========== */
.cta-final {
  padding: 5rem 0;
}

.cta-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: center;
}

.cta-grid h2 {
  margin: 0 0 1rem;
  font-size: clamp(1.75rem, 3.5vw, 2.25rem);
  font-weight: 800;
  line-height: 1.2;
  color: var(--black);
}

.cta-grid p {
  margin: 0 0 1.5rem;
  color: var(--gray-600);
  font-size: 1.0625rem;
}

.cta-visuals {
  display: flex;
  align-items: flex-end;
  justify-content: center;
}

.cta-visuals__main {
  position: relative;
  max-width: 360px;
  max-height: 440px;
  width: 100%;
  height: auto;
  object-fit: contain;
  object-position: center bottom;
}

/* ========== FOOTER ========== */
.site-footer {
  padding: 4rem 0 2rem;
  border-top: 1px solid var(--gray-200);
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1.2fr;
  gap: 2.5rem;
  margin-bottom: 2.5rem;
}

.footer-brand img {
  height: 32px;
  margin-bottom: 1rem;
}

.footer-brand p {
  margin: 0 0 1.25rem;
  font-size: 0.875rem;
  color: var(--gray-600);
  max-width: 240px;
}

.social-links {
  display: flex;
  gap: 0.5rem;
}

.social-links a {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: var(--purple-soft);
  color: var(--purple);
  display: flex;
  align-items: center;
  justify-content: center;
  transition: background 0.2s;
}

.social-links a:hover {
  background: var(--purple);
  color: var(--white);
}

.footer-col h3 {
  margin: 0 0 1rem;
  font-size: 0.9375rem;
  font-weight: 700;
  color: var(--black);
}

.footer-col ul li {
  margin-bottom: 0.5rem;
}

.footer-col a,
.footer-col p {
  font-size: 0.875rem;
  color: var(--gray-600);
  line-height: 1.5;
}

.footer-col a:hover {
  color: var(--purple);
}

.newsletter-form {
  display: flex;
  gap: 0.5rem;
  margin-top: 0.75rem;
}

.newsletter-form input {
  flex: 1;
  padding: 0.75rem 1rem;
  border: 1px solid var(--gray-200);
  border-radius: var(--radius-pill);
  font-family: inherit;
  font-size: 0.875rem;
}

.newsletter-form input:focus {
  outline: 2px solid var(--purple-soft);
  border-color: var(--purple);
}

.footer-bottom {
  padding-top: 1.5rem;
  border-top: 1px solid var(--gray-200);
  text-align: center;
  font-size: 0.8125rem;
  color: var(--gray-600);
}

.footer-bottom a {
  color: var(--purple);
  font-weight: 600;
  text-decoration: none;
  transition: color 0.3s ease;
}

.footer-bottom a:hover {
  color: var(--purple-light);
  text-decoration: underline;
}

.footer-legal {
  margin-top: 0.75rem;
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.35rem 0.15rem;
  font-size: 0.75rem;
  color: var(--gray-600);
  line-height: 1.5;
}

.footer-legal a {
  color: var(--gray-600);
  font-weight: 500;
  text-decoration: none;
  transition: color 0.2s ease;
}

.footer-legal a:hover {
  color: var(--gray-900);
  text-decoration: underline;
}

.footer-legal .sep {
  margin: 0 0.35rem;
  color: var(--gray-200);
  user-select: none;
}

/* ========== RESPONSIVE ========== */
@media (max-width: 1024px) {
  .hero-grid,
  .cta-grid {
    grid-template-columns: 1fr;
    text-align: center;
  }

  .hero-content .lead,
  .hero-tags,
  .hero-cta,
  .hero-shopify,
  .hero-eyebrow {
    margin-inline: auto;
    justify-content: center;
  }

  .hero-eyebrow {
    display: inline-flex;
  }

  .showcase-wrap {
    grid-template-columns: 1fr;
  }

  .showcase-step--right {
    margin-left: 0;
    text-align: left;
  }

  .showcase-visual {
    order: -1;
  }

  .opp-layout {
    grid-template-columns: 1fr;
  }

  .opp-mascot {
    display: none;
  }

  .video-mascot {
    max-width: 100px;
    right: 1rem;
  }

  .features-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .pricing-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .opp-grid,
  .testimonials-grid {
    grid-template-columns: 1fr;
  }

  .pricing-card--featured {
    transform: none;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 768px) {
  .pricing-grid {
    grid-template-columns: 1fr;
  }

  .nav-main,
  .header-inner .btn-dark {
    display: none;
  }

  .nav-toggle {
    display: flex;
  }

  .nav-main.is-open {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--white);
    padding: 1.5rem;
    border-bottom: 1px solid var(--gray-200);
    box-shadow: var(--shadow-sm);
  }

  .features-grid {
    grid-template-columns: 1fr;
  }

  .faq-grid {
    grid-template-columns: 1fr;
  }

  .ui-card--traffic,
  .ui-card--articles {
    display: none;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }
}